Welcome to another edition of our monthly SEO report where we quickly run through what has happened in the world of SEO and online marketing. If you missed our first post here it is: Juicy SEO Monthly Search Engine Report for December 2014
Mobile SEO:
Over the last couple of weeks Google has sent out a mass email/notification informing webmasters of sites which currently do not have a mobile friendly websites. Knowing Google as we do they tend not to do this type of thing unless something is planned for the future. Take this notification seriously, if your site is not currently mobile friendly we recommend discussing with your web designers to make the changes needed to make it mobile friendly.
Adsense:
If you are a user of Googles Adsense you may have been approached by ‘agents’ offering to pay you a set amount each month similar to what you currently earn from Adsense and in return they will take the income from the advert. Basically they want to buy your advert space.
We recommend not agreeing to these offers as although you don’t lose control of anything you don’t know what they are doing to increase their sales, this could include sending bad links to your site which will affect your organic ranking results.
…and finally:
We haven’t had a major Google algorithm update since December 2014 and there is currently a lot of talk that one is on its way. We think it has just about started so the next week or so ranking positions will most likely be quite volatile.
This month’s SEO tip:
You may or may not have thought about this but many people use the image search results instead of the main Google web search results to find what they are looking for. If your website is image friendly this is an area which you can get some easy wins. To help with these rankings we suggest the following:
Add detail to the name of the image. IE not: wow-what-a-car.jpg but instead: Ferrari-250-GT.jpg
If you have time also include these details in the META of the images if you have the copyright. Also don’t forget to use the ALT and TITLE tags on your site when displaying the images.