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New Google Mobile Friendly Update

A little while ago back in April 2015 Google launched their mobile friendly algorithm which identified websites that were mobile friendly and reward them in the ranking results, remember Mobilegeddon?

Mobilegeddon

 

Well Google have announced that there will be a further update to this algorithm coming soon.

When the ‘original mobile friendly algorithm‘ was launched it decided if your website was mobile friendly and rank it a little better in mobile search results.
It was a big change and affected many websites over night. There wasn’t any gradual roll out here!

Instead over a week the algorithm helped mobile friendly websites rank better.

 

So back to this new update Google have informed us about. Well instead of a big impact update the new update will continuously crawl websites page by page and update their database with what they find. If your website is already mobile friendly then you have nothing to worry about.
However if you haven’t got a mobile friendly website then the chances are this update will affect you sooner or later.

 

When will the Google mobile friendly update happen?

 

Google have stated that their target is May 2016, however if you have been following our monthly SEO report you will know Google doesn’t always hit their target dates (re: Penguin update).

 

If you would like to check to see if your website is mobile friendly or not, Google have created a little tool which all you need to do is enter in your website address. Here is a link to it.

 

 

 

Has Google had its day?

I know what you are thinking “are you mad!?”.

Well before you say that lets just recap on a few things that have happened over the last couple of decades on the Internet. Remember Altavista? Or maybe Netscape? They were big at one point, also AOL (I know they are still around but they used to be huge!).

The fact is things move on so don’t be surprised in 10 years time Google isn’t the biggest boy any more (once I figure it out, it will be me! 🙂 ).

 

Anyway back to the subject in hand, the reason for this post is that each month a company called comScore  release a report that monitors search engine usage in the US, and we know what happens in the US tends to happen in the UK a little later.

Google Going

For desktop searches in August Google lost market share to Bing and Yahoo, although they are still the biggest with 63.8% (down from 64%) of all desktop searches a drop is still a drop.

 

So that is it, Google will be gone within a year then?

 

Ahh not quite, those clever chaps and chapesses in GoogleLand knew this was going to happen a couple of years ago (we have talked about it many times of the years). They knew that in the coming years we won’t be using desktop computers as much to search online, we would be going mobile!

 

Google currently control nearly 90% of all mobile searches in the US, now that’s control! But they can’t sit tight and they know this, the future will be here before you know it and it might not be mobile searches any more. Apps will be playing a bigger part in our lives in the future (Google know this hence why they are buying App companies) and then there is voice search – the future?

 

So to conclude although Google has lost a little ground and the chances are they will loose a little more, if you are holding any Google shares I wouldn’t worry they seem to be in control.