You may have been reading up on Search Engine Optimisation (SEO) and keep coming across a phrase called ‘Link Juice’. Well as our company is based on this phrase we are perfect people to explain it to you.
Link Juice is the value (benefit) you get from links from other websites. For example if you have a link from BBC.co.uk the chances are the value of the link juice is worth more than if you had a link from job-bloggs-website.com.
It doesn’t come in a bottle and you can’t drink it, but to an webmaster or SEO company it’s the World!