Welcome to the latest SEO and Online Marketing report covering all the important changes for July 2016.
July tends to be a quiet month for updates and this year is no exception, however, here are the most important ones!
Google Ranking Factor
Google have confirmed that product pricing is NOT a ranking factor for Google Shopping or their main search results. Of course in Google Shopping you can sort by Price.
If you change the name or move the location of your Sitemap.xml file it will not affect your ranking positions. Google and Bing will adjust and continue using the new file in the new location. Just remember to inform them using Search Console!
Penguin Algorithm Update
Our monthly update on the Penguin algorithm update, Google said it’s coming! But then again so is Christmas!
Google have said if you use Pop-ups on page load then there is a possibility that Google will use the content in the Pop-up as the content for the page. This could affect your webpages ranking possibilities considerable so worth checking!
Google have confirmed that short articles do not get penalised because they are short, if the content is of quality then it will be fine no matter how long.
Google have confirmed that there isn’t a penalty for NOT linking out to external websites, that said they did say a while ago that it might help your website if you do link out to an authoritative site for the subject.
Google have added a new extension to Adwords called ‘Price Extension’. As the name suggests you can now add prices to your advert additional to the normal advert description.
Twitter has now opened up their “Verified” account to everyone. These are those small blue ticks that confirm that the account is the official one for the business or person. If you use Twitter it is well worth doing, here is more on this: Why Should I Get My Twitter Account Verified?
Longer Descriptions for Adwords
Yahoo! has! a! new! owner!