Monthly Online Marketing Report Covering March 2017
Fred Algorithm Update
Google this month also re-affirmed that you should not have too many adverts above the page, if you really need to have an advert there make it your most important one.
Google have said that the site: command is not going away, many of the engineers at Google use this command and would fight it if Google wanted to remove.
This is a handy command that lists all the pages of your website that have been indexed. The figure isn’t 100% correct but we think it is close.
To use enter the following into Google: site:www.youdomain.com
Followers of the latest tech gadgets would already know about home devices like Alexa and Echo whereby you can talk to the gadget to get search results of questions (amoung other things), a prime example would be to ask:
What is the weather going to be like today?
This month we have seen the first glimpse of how manufactures will make money from these gadgets in the future. Described by Google as a mistake before the customers home gadget replied, it told the owner that a new film is being premiered in cinemas this weekend. Beleive me this is not a mistake but a little look into the future.
Believe me this is not a mistake but a little look into the future!
Panda: The Google Panda update concentrates on the quality of the web page content, if the algorithm thinks the page is of low quality it might penalise it in Google’s search results.
Penguin: Google has an algorithm called Penguin which analyses links to web pages and identifies which ones are valuable or spam links. An example of a spam link would be a paid link to your site. Since 23rd Sept 2016 this has joined the core search updates and is now real time.
Pigeon: Google’s Pigeon algorithm concentrates on Local SEO, if you have a bricks and mortar business this is something you should take note of.
Phantom (Quality Update): This algorithm rewards website pages for good content.
TDL: A TLD means Top Level Domain like .com or .net or .co.uk.
AMP: Accelerated Mobile Pages. A way to increase the speed your mobile version of your website loads.
EMD: Exact Match Domains. Matching the domain name exactly with the search term used.